Digital Marketing Frequently Asked Questions
Outbound marketing is what we call “traditional marketing”. Before the new technologies rose and entered massively into our homes and daily lives, the outbound strategy was the only way that companies could reach their target.
The tactics of the outbound strategy include interruptive messaging, cold calling and offline media ads (newspapers and magazines).
Customers often think this form of communication is too intrusive and use ad and call blockers to avoid these attempts.
This natural change in customer behaviour made companies re-think their strategy. The solution was to create a balanced fusion between both approaches: inbound and outbound.
Inbound Marketing is an entirely different concept from traditional Marketing. Whereas what we think of as traditional marketing is “in your face”, interrupting you to tell you about a product or service, Inbound Marketing is a softer approach, drawing clients in through valuable content they (most often) go in search of themselves.
Also known as content marketing, examples of the inbound strategy include blog posts, newsletters, and communication through social media and infographics.
Inbound Marketing aims to conquer more clients, generate more sales, and reinforce your brand’s authority (ensuring your clients know you’re an expert at what you do) while remaining cost-effective.
How? By making use of creative based content to attract the audience interest and influence them to take action.
All these reasons and more are why the most innovative companies invest in Inbound Marketing. And as an added plus, every marketing campaign you run produces measurable data, so the more you run, the more information you’ll have, making it easy to invest further based on the knowledge you’ve already gathered.
Inbound Marketing = results!
SEO means “Search Engine Optimisation“, which means improving how easily search engines can find your website. The more visible you are, the more likely you are to be found quickly, and the more likely you are to attract your target audience to your website.
Everything we do nowadays is online. Every day, people use Google (or another search engine) to help them find what they’re looking for – from generic information to a product or service.
Now, sometimes all they want is a quick answer, but other times they’re on a deep dive for knowledge, exploring the pros and cons until they’re ready to click that “buy” button. Either way, you want to be where they land – the end of your customer’s journey once they’ve typed their query into a search engine.
By giving your potential clients clean, helpful content that is valuable to them, you’ll draw them in, creating trust without them even knowing it.
As well as website traffic (which is helpful to your ranking), you’ll be building a relationship. They may be convinced and buy from you right there and then, but even if they’re not, you may just stick in their memory for when they are.
So how do you make sure they find you? SEO. By including strategically-placed, relevant keywords, which boost your chances of ranking higher, them clicking on your content and then a sale.
Picturing this as a one-time thing? Think again! It’s a continuous process where you’re continually moulding, crafting and growing your website to ensure it’s moving towards success—assessment, improvements, assessment, improvements, assessment, improvements. Get the idea?
SEO strategies like using relevant keywords and implementing technical measures only produce results in the medium to long term. It can take up to 6 months to a year to start seeing significant differences, and while it can be frustrating to wait that long, we promise it’ll be worth the wait!