Drawing up a Digital Marketing Strategy to meet your business goals
Here at Salty Lavender, we provide the digital marketing tools and expertise you need to boost your business’s online visibility and attract more customers. No matter your business goals, we’ll walk alongside you every step of the way with a carefully crafted digital marketing strategy that ensures consistency to build you a credible, trustworthy online presence.
What is a Digital Marketing Strategy?
Implementing a digital marketing strategy is a holistic approach that spans every move you make online to maximise your presence and get you more leads.
Having a strategy in place means nothing is done for the sake of it because everything has been planned carefully, allowing you to link it all together.
Wondering how? Say you have a blog. Rather than focussing solely on the message you want to get across, you can work SEO into your posts, helping both your blog and website rank higher on search engines. Then you can use one blog post (or several!) to inspire an email marketing campaign, social media posts and even a newsletter, sharing your message in several forms that nudge prospective buyers towards hiring you. Each move is part of a well-planned whole that paints your image and contributes to one fundamental technique: inbound marketing.
Rather than the type of marketing that interrupts you as you go about your daily life and is likely to annoy you (think cold calls or spam emails), inbound marketing has clients seeking you out thanks to the customer experience you’ve already given them prior to a purchase thanks to your digital strategy. One based on trust, reliability and expertise.
The Key to a Digital Strategy is Goal Setting
While consistency and a holistic approach are vital to a digital marketing strategy, the real key – the make-it-or-break-it step – is setting business goals and measuring your progress to ensure you’re meeting them.
A lot of digital marketing revolves around running tests to see what works for your specific audience. Then it’s all about tweaking, improving and adjusting to get even better results. To do so, you need to monitor everything. From views to clicks to leads, every metric tells you something, and it’s by focusing on the right ones that those qualified leads will walk right through your door. Then, when you’ve got your plan well on its way, you set your goals because setting goals and paving the way towards meeting them is the blueprint for growing your business.
You’re doing well, but what could you do better? How could you convert more leads? How can you upsell those conversions?
5 Steps to a failproof Digital Marketing Strategy
The world of digital marketing is a tough one to navigate, but when you have a plan in place, the fog quickly starts to clear. One very handy roadmap are these 5 golden steps (AKA the RACE model), which help structure any strategy.
Like anything in life, your digital strategy needs to start with a plan based on cold hard data you (or we) have collected. The monitoring and optimising cycle starts right from the get-go.
Step two is getting out there – building awareness of who you are and what you do, thanks to your careful planning.
This is the all-important relationship building step where your carefully crafted content is allowed to shine.
That one tiny action all the other steps have been building towards: conversions. When your potential customer clicks that buy button because you’ve guided them so expertly towards it.
The fifth and final step is keeping your clients engaged because if they’ve bought from you once, chances are they’ll buy from you again. Make sure the decision’s a no-brainer by ensuring they remember you.
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Come and meet us in person! It’s by sitting down together and discussing your struggles and goals that we’ll get down to what you really need – then we’ll design a marketing strategy perfectly adapted to meet those needs.