While other marketing channels may come and go, email remains a key tool for reaching and engaging with customers.
Email marketing is a form of digital marketing that involves sending promotional or informational messages to a large group of people via email. The goal is to reach and engage with a specific audience, often to build brand awareness, increase website traffic, or drive sales.
Email marketing campaigns are typically carried out by a digital marketing agency or an in-house marketing team. These campaigns can target specific groups of people, such as current customers or those who have expressed interest in a company’s products or services.
How to create an email marketing campaign?
To create an email marketing campaign, a marketing team will first gather a list of email addresses and generate a message to be sent to these recipients. The message can be a newsletter, promotional offer, or another type of content designed to engage and convert the recipient.
Once the email message has been created, it is typically sent to the email list using email marketing software (such as Mailchimp)This software allows marketers to track the success of their campaign, including metrics such as open rates, click-through rates, and conversions.
The ultimate goal of email marketing is to drive conversions
Whether that means increasing sales or encouraging website visits. By regularly sending targeted and relevant messages to their audience, businesses and organizations can build strong relationships with their customers and drive long-term growth.
Why can we guarantee email marketing is not dead?
Email marketing is not dead and can still be an effective marketing strategy for businesses and organizations.
There are several reasons why this is the case:
- It has a high return on investment: According to the Direct Marketing Association, email marketing has an average ROI of 122%, which means that for every €1 spent on email marketing, businesses can expect to see a return of €2.22. This makes it one of the most cost-effective marketing channels available.
- Is a highly targeted medium: Email marketing allows businesses to send targeted messages to specific groups of people based on their interests, preferences, and behaviours. This allows marketers to effectively reach their desired audience and increase the chances of conversion.
- Is a universal communication tool: Almost everyone has an email address, and people check their inboxes regularly. This makes email a universal communication tool that can be used to reach a wide audience.
- Has high engagement rates: When compared to other marketing channels, email has consistently high engagement rates. According to a study by the Data & Marketing Association, the average open rate for business emails is around 24%, and the average click-through rate is around 3%.
Overall, email marketing is still a viable and effective marketing strategy for businesses of all sizes. While other marketing channels may come and go, email remains a key tool for reaching and engaging with customers.
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