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Search Engine Marketing

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Search Engine Marketing

Make sure search engines are ranking you highly by harnessing the power of SEO

Did you know that most internet users rarely click onto the second page of search results after typing in a query? And this applies to almost all of us. Think about the last time you typed anything in. Did you spend hours going through pages of results? Or did you click on one of the first one(s) presented and leave it at that?

Here at Salty Lavender, we’ve created a 360-degree search engine marketing (or SEM) approach to get you ranked higher on search engines like Google, Bing, Yahoo and others so that you’re picked first by the very people searching for you. By increasing your website’s visibility, we help users find your business easily and, more importantly, before they come across your competitors.

Search marketing is all about catching people at that very moment they need you. It’s about presenting yourself to them as someone who can provide the solution they need to the exact problem they’re facing.

So what is Search Marketing?

Getting down to the nitty-gritty of it, search marketing comes down to achieving a careful balance between paid and unpaid tactics, which are all geared towards getting you more visibility on search engines. These are:

  • PPC (or Pay Per Click) Strategies, which you have to pay for, but only if someone actually clicks to access your website. The most common type of PPC advertising is Google Ads, which work using keywords. As a business, you select the keywords your clients (and potential clients) type in most often, which you find out through careful research. Then, when someone types in one of those words, you get ranked at the very top of the page with a little “Ad” sign by your website. If someone clicks on it, you pay the amount set for that specific word.
  • SEO – the unpaid behind-the-scenes tips and tricks you can use to get search engines to look at you more favourably. These include making your website faster, building those very same specific keywords your potential clients are typing into your website, getting some strong backlinks, and finetuning all your website’s metadata. Each (and especially all) of these win you points with search engines, which means they’ll rank you higher.

The Key to Search Marketing is a Multifaceted Approach

Sure, there are two ways to go, so why not stick to just one?

And the answer is: because they’re that much stronger when used together. One key component of SEO is your website traffic – how many people are clicking and staying on your website for any period of time. The more search engines see that your website is what people are looking for, the more they suggest it, and ads are a great way to kickstart that traffic. They get you ranked higher than you ever could organically, which means all the more people click on you, telling Google that your website is what it says it is.

See how it all starts to snowball? More clicks: more trust: more visibility: more clicks, and around and around it goes!

Tips to perfecting your Search Marketing Campaign

Ready to start putting together the marketing campaign of marketing campaigns for your business? Then make sure you’re doing these 4 things to keep you on the right track:

  1. To find the right keywords, see what your competitors are up to, and determine how much each word costs and if it’s worth your while.
  2. Constant optimisation. Things change quickly in the online world, and if you’re not staying on top of it, you might miss out on some great opportunities!
  3. Goal setting. Do you know what you want to get out of all this strategising? Where are you now, and where do you want to get to? Make sure you set clear goals so that you can track your progress and see how far you go.
  4. How will you know if anything you’re doing is working if you’re not measuring it? How will you see if you’ve met your goals or are overspending compared to what you’re making? Make sure you keep on top of all your metrics to keep your campaign under control.

 And there you have it, the 4 things you need to do to boost your online presence and get you seen by search engines.

Ready to become visible to anyone seeking out your services?

Get in touch!





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