Social Media Marketing- Meet your clients where they’re at with an effective Social Media Strategy
Good news. You can stop worrying about becoming a Social Media Marketing guru – we’ve got you from here! No matter what you want to sell or communicate, we take care of your social network, content, and marketing so you can focus on meeting your own and your business’ needs.
We know you have lots to do. You’re running your business, after all. But because you’re the best at what you do, you deserve communications that tell the world just that. Communications that are considered, targeted and objective.
That paint you as the market leader you are and generate the engagement you need to boost sales. And the truth is, you’re likely far too busy to consistently produce social media communications that do all of that.
So why not let us take over?
Why is Social Media Marketing important?
You may think TikTok’s for teenagers, that Facebook is packed with pictures of other peoples’ (grand)children and that Instagram is for influencers only… and that there’s no place for your business on any of those platforms.
But did you know that:
- many people search for a service on Facebook before they think to google it?
- your target audience may not believe you’re credible if you don’t have a social media presence?
- the average daily social media usage of internet users worldwide amounted to 145 minutes per day in 2020?*
When you think about it, in almost 2 and a half hours spent on social media, why wouldn’t your target audience spend a minute or two on your page? And more importantly, can you afford to not be present somewhere so much of the world spends so very much of their time?
The key to Social Media Marketing is Interacting with your Audience
So, you’re present. You’re posting and getting yourself out there. Then comes the next step: interacting with your audience.
While posting may be a great start, how do you ensure the people looking for you can see what you’re saying? That they’re spreading the message and that more and more people are familiarising themselves with what you’re up to?
The secret to it all is interactions. When one person likes your post, it lets the platform you’re using know it’s something they want to see. If they comment, their friends are more likely to see. If they tag someone, you’ll most likely get more views, and if you’ve done everything just right, you’ll soon go viral. Of course, it’s not as simple as that, but the key to it all is enticing your target audience to come back time and again.
How? By providing content they’re interested in. Posts that are relatable, shareable and, most importantly, informative. Posts that create value and reflect who you are and what you do.
Then there’s the trust you build by answering straight away (but no, not at all times of the day or night). If someone messages you about your services and they get a prompt reply (within reason), they’ll be that much more likely to go ahead with whatever it is you’re offering. You’ve made it easy for them.
Steps to a Successful Social Media Strategy
So, while there may be quite a few steps involved in a successful social media strategy, the key is finding what works for you. Working with a combination of posts, interactions and ads, the aim is always getting people to your page to build a community of followers that back you every step of the way.
But worry not – we’ll walk you through the strategies, produce all the content you need and set it to a schedule that shows you off in the best light possible.